Future Funds

FutureFunds is a financial planning platform targeting young professionals beginning their financial journey. I was brought in to analyze and redesign an existing landing page wireframe that had significant usability problems including poor hierarchy, unlabeled buttons, and a layout that asked users to schedule an appointment before explaining what the company actually did.

I started by documenting every problem before touching the design, then rebuilt the page around a logical user flow: a clear value proposition first, services second, social proof third, and a strong closing call to action. Competitive research from Betterment, Wealthfront, and SoFi informed specific layout decisions, and the mobile experience was rebuilt from the ground up with stacked content and larger touch targets. Every design decision is a direct response to documented evidence, not a stylistic preference.