TouchPoint
Brand Identity System- Adobe Illustrator
Touchpoint Realtors is a husband and wife real estate team launching their personal brand in the Utah market with a long-term goal of attracting luxury buyers across the Wasatch Front and beyond. The challenge was building a brand that could credibly position them in the luxury space from day one, before they had the client roster to back it up.
I built the identity around deep navy and warm gold, chosen to communicate old money sophistication while leveraging the trust associations navy carries in professional contexts. The geometric mark layers a triangle roofline with the embedded initials A, M, and T for Alden, Michelle, and their shared last name. A five-configuration logo system and printed for-rent signage in two colorways gave the team everything they needed to show up with confidence from the start.
