Edgy Cat Designs

Edgy Cat Designs is the creative business of an artist who sells custom cat-themed prints, cards, and stickers. Her brand needed to walk a careful line: whimsical enough to reflect what she makes, sophisticated enough to reflect what it’s worth.

When the original direction wasn’t landing, I made the call to step back and realign rather than push through. A deeper conversation with the client revealed that she creates in ink and her work is naturally geometric, and that insight became the foundation of everything. The result is a clean geometric line art mark, a palette of deep navy and soft mint accents, editorial typography, and 26 pages of brand guidelines that give her the tools to show up consistently everywhere her brand lives.