Blue Wave Surf Co.

Blue Wave Surf Co. came to me needing a full rebrand that honored their existing color palette while giving the brand a fresh, energetic identity that felt authentically rooted in surf culture. Their audience is beach lovers and surf enthusiasts aged 18 to 35 who are drawn to brands that feel as real as the lifestyle they live.


I developed a comprehensive logo suite with seven distinct variations, giving the brand the flexibility to show up correctly across every application from digital to physical. The hand-lettered wordmark brings personality and human warmth, while the cleaner supporting type keeps it grounded and readable. Paired with an Instagram carousel for their Summer Surf Festival, this identity is built to live in the real world.