Brand Strategist & Designer
Brand strategist and designer with experience developing visual identity systems, brand guidelines, and creative campaigns across retail, beauty, healthcare, and self-improvement industries. Skilled in end-to-end creative development with advanced proficiency in Adobe Creative Suite and Canva, and a strong foundation in project management, client relations, and omnichannel marketing. Passionate about building premium brands that connect authentically with their audiences across digital, retail, and experiential touchpoints.
Experience
Rachel Corinne Creative Studio
2014-Present
Owner
- Executed graphic design campaigns for clients in multiple industries, including Real Estate, Healthcare, Retail, Self-Improvement, and Beauty
- Developed Brand Guidelines for emerging businesses
- Worked with clients to understand brand identities and developed logo design suites
- Provided social media content and templates
- Studied and created typography for personal and client projects
- Re-branded existing podcast to revamp and release new branding
- Designed new marketing print marketing materials including event posters, pamphlets, business cards, trade show booths
Rachel Corinne Nail Academy
2019-2022
Owner
- Trained small business nail technicians on a variety of freehand nail art techniques, color theory, and marketing
- Developed and online training class for emerging nail artists
- Filmed content, edited videos, and recorded voice overs for training videos
- One on one training for nail anatomy, art, and continuing education skills for gel nail technicians
Rachel Corinne Nail Design
2014-2022
Nail Technician
- Collaborated with beauty industry leaders including Orly and Light Elegance to create social media posts for new product releases
- Captured and edited product photos for indie and large nail companies
- Worked directly with PR agencies and marketing departments
- Filmed and edited high resolution videos for the beauty industry
- Worked with clients to execute their design ideas with freehand nail art
- Performed structured gel manicures to improve nail health
Education & Certifications
Southern New Hampshire University
Manchester, New Hampshire
Graphic Design and Media Arts and Marketing
Weber State University
Ogden, Utah
Associates Degree in General Education
National Society of Leadership and Success
- Foundations of Leadership
- Advanced Leadership
- Executive Leadership
American Institute for Graphic Arts
- Project Management for Creatives
- Client Relations
- Data Analytics
- Digital Marketing
Skills
Adobe Creative Suite | Figma | Procreate | Canva
Microsoft Suite | Google Suite | Notion