Beatsfest

BeatsFest is a music streaming platform built to give young audiences access to music and podcasts while giving emerging artists a real stage to grow on. I was tasked with building a brand identity that could stand out in a crowded space dominated by big names without trying to imitate any of them.

My solution was a brand that leans into what makes BeatsFest different: bold, unapologetic personality. I developed a logo system combining a vinyl record mark with sound wave elements, a purple and pink palette targeting Gen Z’s appetite for creativity and inclusivity, and a complete style guide covering typography, color, and usage rules. Every element was designed to feel fresh, human, and built to last.